About this Privacy Policy

We know how important it is for you to understand how we use your data. This Privacy Policy sets out how and why we collect, store, process and share your personal data. We will always be transparent with you about what we do with your personal data.

This Policy also tells you what your rights are in relation to the personal data you give to us. If you have any questions about this Privacy Policy or your rights under it please contact:

Address: Smart2Ergo,  Hamilton Office Park, 5 High View Close, Hamilton, Leicestershire, LE4 9LJ, United Kingdom

Telephone: +44 (0)8450 944 339

E-mail: info@smart2ergo.co.uk

What personal data do we collect?

The personal data we collect from you directly can include your name, email address, mobile/landline telephone number, date of birth, address, your your purchasing activity, your credit, or debit card or other payment information, and information you give us when you contact our customer services team, when you engage with our social media platform (for example by tagging us in a post on Instagram).  If you are using a mobile device and shopping with us online or browsing our website, we may collect your IP address or other device identifier, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other portable device information.

When do we collect your personal data?

When you purchase products from us online, or over the phone. Our website also uses cookies; to find out more about the use of cookies and how you can manage them, please read our Cookie Policy below. When you contact us or we contact you to take part in surveys, competitions or promotions. When you contact our customer services team in store, online or over the phone. When you engage with us on social media (by mentioning/tagging us or by contacting us directly)

3. How do we use your personal data and what are our legal justifications for doing so?


To make our products and services available to you

We use your personal data to provide you with the information, products and services that you request or purchase from us (i.e. orders on our website take payment online (where applicable) and deliver your products), and to communicate with you regarding those products that you purchase from us and respond to your questions and comments; We may also use your personal data to measure how satisfied our customers are and provide customer service (including troubleshooting in connection with purchases or your requests for services or when you ask us questions on social media); We rely on our contractual arrangements with you as the lawful basis on which we collect and process your personal data when you make an order for products and services. Alternatively, in some cases, we rely on our legitimate interests as a business (for example, to measure customer satisfaction and troubleshoot customer issues). Where we rely on our legitimate interests, we will always make sure that we balance these interests against your rights.

For administrative and internal business purposes

We may use your personal data for our internal business purposes, such as enhancing our site, improving our services and products and identifying usage trends. We may also use your data to monitor the use of our website and ensure that our website is presented in the most effective and relevant manner for you and your device and setting default options for you (such as language);

It is in our legitimate interests as a business to use your personal data in this way. For example, we want to ensure our website is customer friendly and works properly and that our products and services are efficient and of high quality. We also want to make it easy for you to interact with us. Where we rely on our legitimate interests, we will always make sure that we balance these interests against your rights.

For security and legal reasons

We use your personal data to: ensure the personal and financial information you provide us is accurate; conduct fraud checks or prevent other illegal activity; protect our rights or property (or those of others); and fulfil our legal and compliance-related obligations.

 In some cases we will use your personal data because it's necessary for us to comply with a legal obligation (such as if we receive a legitimate request from a law enforcement agency). In other cases (such as the detection of fraud) we will rely on our legitimate interests as a business to use your personal data in this way. Where we rely on our legitimate interests, we will always make sure that we balance these interests against your rights.

We use your personal data to:

allow you to create a profile on our website which enables you to purchase Smart2Ergo products and services online without having to fill in your personal data every time you shop online with us;

- provide you with marketing material via email;

analyse how you shop and what you shop for. This may include information on products you have viewed, historical transactions and products you have added to your online basket. This allows us to provide a browsing experience which is relevant to you. It is in our legitimate interests as a business to use your data in this way and we do this in order to enhance your shopping experience with us. This allows us to help you find the products and services which you may be looking for and avoids you having to browse through products or services which are not relevant to you. When we send you marketing material via email, we will rely on our legitimate interests as a business, always ensuring that your rights are protected.

For information on how we use cookies, please see our Cookie Policy below

4. Who do we share your personal data with?

We will never sell any of your personal data to a third party.

5. Your rights

You have a number of rights relating to your personal information and what happens to it. You are entitled to:

- have your data processed in a fair, lawful and transparent way;

- be informed about how your personal data is being used, an example being this privacy policy;

- access personal data we hold about you;

- require us to correct any mistakes in your personal data;

- require us to delete personal data concerning you in certain situations where there is no good reason for us to continue to process it;

- request that we transfer your personal data to you or another service provider in a simple, structured format;

- object at any time to processing of your personal data for direct marketing purposes;

- object to automated decision making which produces legal effects concerning you or similarly significantly affects you;

- object in certain other situations to our continued processing of your personal data; and otherwise restrict or temporarily stop our processing of your personal data in certain circumstances.

 You can read more about your rights, including the circumstances in which they apply, in the Guidance from the UK Information Commissioner’s Office (ICO) https://ico.org.uk/for-the-public. You also have the right to complain about our use of personal data to the ICO. You can do these by contacting the ICO via their website https://ico.org.uk/concerns or by calling 0303 123 1113.

If you would like to speak to us in relation to any of your rights, please contact us.

6. Changing your preferences

If you no longer wish to be contacted by us about our products or services, or for other marketing purposes, you can amend your preferences or unsubscribe by contacting us.We want to ensure that all the information we have about our customers is factually correct and up to date. If you find that the personal data we have about you is inaccurate or needs updating (for instance, you may have changed your name or address) then please contact us so that we can correct it.

7. Security and retention of your personal data

Security of your personal data

We take the security of your personal data very seriously. We have implemented various strategies, controls, policies and measures to keep your data secure and keep these measures under close review. We protect your data by using encryption techniques and we use other safeguards such as firewalls and password protection. This means that your data is protected and only accessible by co-workers who need it to carry out their job responsibilities. We also ensure that there are strict physical controls in our buildings which restricts access to your personal data to keep it safe.

Retention of your personal data

In broad terms, we will only retain your personal data for as long as is necessary for the purposes described in this Privacy Policy. This means that the retention periods will vary according to the type of the data and the reason that we have the data in the first place.

We have procedures in place regarding our retention periods which we keep under review taking into account our reasons for processing your personal data and the legal basis for doing so.

8. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. If we make significant changes we will let you know but please regularly check this policy to ensure you are aware of the most updated version.

This Privacy Policy was last updated on 19th May 2018.


Our website uses cookies to provide you with a better user experience and to distinguish you from other users. We may obtain information about your general internet usage by using a cookie file which is stored on your browser or the hard drive of your computer. Cookies help us to improve our site and to deliver a better and more personalised service. Some of the cookies we use are essential for the site to operate.

What is a cookie?

A cookie is a small text file that is sent by a website to your computer or mobile device where it is stored by your web browser. A cookie contains limited non-personal data, usually a unique identifier and the name of the site. This enables a website to recognise you as you move around the site and/or each time you revisit. Cookies are used for a wide variety of purposes such as to keep you logged in or to remember what's in your basket if you're shopping online, to remember your preferences and settings, to analyse how the site is used by you, and to serve advertising to you. Cookies may be served to you by the website you are visiting (a "first party cookie") or by another organisation providing services to that website, such as an analytics company or advertising network (a "third party cookie").

Types of cookies

First party Cookies

“First party cookies” are cookies that belong to us and that we place on your device.

Third Party Cookies

“Third-party cookies” are cookies that another party places on your browsing device when you visit our site. Third parties setting cookies from our website will be providing a service to us or a function of the site but we do not always control how third party cookies are used. You should check the third party’s website for more information about how they use cookies.

Session Cookies

Session cookies are temporary cookies that remain in the cookie file of your browser until you close the browser.

Persistent Cookies

Persistent cookies remain in the cookie file of your browser even after the browser is closed. The length of time a cookie remains depends on its lifespan.

Which cookies are used by Smart2Ergo

We use persistent cookies to collect and compile anonymous, aggregated information for statistical and evaluation purposes to help us understand how users use the website and help us improve the structure of our website. No personal information is stored in our cookies.
We use session cookies to carry information across pages of our site and avoid you having to re-enter information each time you enter a new page.

We also use;

Name: PSCMS-SESSION [32 Character randomly generated salted MD5 hash]
Host: www.smart2ergo.co.uk
Path: /
Secure: No
Expires: At End of Session

The PSMS_SESSION cookie is a randomly generated used to allow users to log in. When the user logs in, the value of the cookie is stored in the contact_e_sessions table of the web database against their contact ID so that when they browse the site they do not have to log in each time. The session ID is also used to track ecommerce baskets that are modified before a user has logged in, upon logging in any baskets created with their session ID will be transferred to the contact they have logged in as. Logging out will delete the contact_e_session record in the database. Closing the browser will delete the cookie.

Value: [22 character randomly generated base 64 hash]
Host: www.smart2ergo.co.uk
Path: /cms and /
Source: No
Expires: At End of Session

The two JSESSIONID cookies are automatically generated by the java server but are not used. The / cookie is generated by the url rewrite package and the /cms cookie is generated by the CMS engine itself. Depending on your path through the site, you may end up with one or both of these cookies, but they are not in use and we have no plan to use them in future. Denying these cookies or deleting them at any point should have no effect.

Google Analytics

This website uses Google Analytics, a popular web analytics service provided by Google, Inc. Google Analytics uses cookies to help us compile reports to analyse how users use the site – meaning that we use them to see how many users come to our website, the pages that generate interest and the links that users most often click on (amongst other things) so that we may then improve the site. Google Analytics uses cookies which do not enable any website user to be individually identified and these cookies will only be used for website analytics purposes. For an overview of privacy at Google please visit www.google.co.uk/intl/en/analytics/privacyoverview.html.
By using this Website, you consent to the use of the Google Analytics cookie in the manner and for the purposes set out above.

Preference cookies

When you are shopping or browsing on Smart2Ergo, these cookies will remember your preferences (like your language or location), so we can make your shopping experience as seamless as possible, and more personal to you.

Advertising Cookies

These cookies are used to deliver ads relevant to you.  They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns. Our advertisers may also use cookies, over which we have no control.

Blocking cookies

You can choose to refuse or delete cookies by altering your browser preferences. If you choose to do so, then most of the site's pages should still work fully in your browser.

You can block cookies by activating the setting on your browser which allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be to access all or parts of our site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon you visit our site. We will not continue the use of cookies, other than those essential cookies for any longer than necessary.